May 8, 2013:
For anyone that’s ever wondered about the power of consumerism, here’s an article for you!
The Wall Street Journal recently ran an article about a pivot in tobacco farming. Some of these farmers have been raising tobacco as a crop in their families for centuries.
But, with declining cigarette sales, they’ve turned to another crop to sustain their profits.
What’s that crop?
Because Hummus is on the rise!!
That’s right! Hummus has lead to a 51% increase in chickpeas being harvested and tobacco famers have taken notice.
Here’s the article: http://online.wsj.com/article/SB10001424127887323798104578453174022015956.html
A true testament to American consumers making healthy decisions and pushing the supply market!