The Benjamin Franklin Effect

A great article on cognitive dissonance, self-perception theory, and how one of the greatest thinkers changed an enemy’s opinion of him. You Are Not So Smart The Misconception: You do nice things for the people you like and bad things to the people you hate.The Truth: You grow to like people for whom you do […]

Needed: A Distruptor in Pharma

Shane Snow tackles the call here for a disruptor in the American medical industry. With costs spiraling out of control, and other industries showing that disruptors can make a huge difference for consumers, it’s high time for something to break in big pharma. He employs the relation to what Warby Parker has done for the […]

$24b Wasted On Gov’t Shutdown

“According to the S&P index, the government shutdown had delivered a powerful blow to the U.S. economy. By their estimates, $24 billion has been flushed down the drain for a completely unnecessary political stunt,” Warren wrote in the email. “$24 billion dollars. How many children could have been back in Head Start classes? How many […]

Disastrous Books

“We need the books that affect us like disaster, that grieve us deeply, like the death of someone we loved more than ourselves, like being banished into forests far from everyone, like a suicide. A book must be the axe for the frozen sea inside us.” — FRANZ KAFKA