The Olympics are in full-swing now and I hope the winter sports fans among us are rejoicing.
Here’s an interesting article on the approach to funding that the U.S. Olympic team has taken (and the “ecosystem” it has created).
What do you think Zeople? Has the US taken the right approach..
This paragraph stood out to me:
But the fact that the USOC has to be accountable to the public (in this case through the media) has a deep effect on how the Olympics are viewed in America. Foreigners watching NBC’s coverage understandably complain about how it’s all profiles and weepy backstory. To the USOC, however, this is simply a matter of promoting its product to potential investors.